About Our Boutique PR Firm

Jonathan Beaton

(407) 377-6864


Inside Advantage PR is a boutique firm specializing in media relations, social media management and crisis communications.


The Florida-based agency was founded by Jonathan Beaton, an award-winning former journalist and broadcaster, who’s worked at multiple television and radio stations as an anchor, reporter and producer.

Jonathan’s spent time covering some of the biggest stories of the last decade including the George Zimmerman Trial, the Casey Anthony bankruptcy proceedings, the disappearance of Michelle Parker, Election 2012 along the I-4 corridor and the Allied Vets scandal.

His coverage has been featured on CNN, HLN, ABC Radio and the BBC.

With a nose for news at the local, national and international level, Jonathan is thrilled to be helping his clients with all their communication needs.

Matthew Beaton

(646) 513-2692


Matthew is a public relations professional and former financial journalist with extensive news media experience.

During his time as an award-winning reporter, Matthew covered some of the financial services industry's biggest stories – including the post-financial crisis economic recovery; the rise in popularity of passive investments; Bill Gross's sudden departure from the world's then-largest bond fund; and the fight over the Department of Labor's fiduciary rule. He has written for the Financial Times, Ignites, and The Hill, among other outlets.

Matthew has extensive public relations experience. Prior to Inside Advantage PR, he oversaw media relations for the international law firm WilmerHale's Securities Department and worked with the firm's Litigation/Controversy, Regulatory and Government Affairs, and Transactional departments. He has a deep network of journalist contacts across the banking, finance, and securities sectors as well as in the life sciences and tech sectors. He has developed and implemented novel strategies to raise clients' profiles across a variety of media channels, effectively generating news coverage, placing byline articles, and crafting social media content. Additionally, he has helped clients protect their reputations in times of crisis and safeguard their brands when assessing risks involved with media inquiries.

Matthew's work is focused on protecting and enhancing clients' reputations through strategic media planning; promoting company news and accomplishments (major victories, recent hires, product roll-outs, new business units, and awards won); crafting social media strategies and messaging; launching and enhancing social media outreach; building relationships with journalists; pitching and working with reporters on feature articles; generating interviews/quotes for trend pieces; developing and placing byline articles; writing press releases and news postings; overseeing crisis management; conducting media analyses; tracking media coverage; drafting and editing award/survey submissions; and counseling clients on all other media-related activities.