About Our Boutique PR Firm

Jonathan Beaton

(407) 377-6864


Inside Advantage PR is a boutique firm specializing in media relations, social media management and crisis communications.


The Florida-based agency was founded by Jonathan Beaton, an award-winning former journalist and broadcaster, who’s worked at multiple television and radio stations as an anchor, reporter and producer.

Jonathan’s spent time covering some of the biggest stories of the last decade including the George Zimmerman Trial, the Casey Anthony bankruptcy proceedings, the disappearance of Michelle Parker, Election 2012 along the I-4 corridor and the Allied Vets scandal.

His coverage has been featured on CNN, HLN, ABC Radio and the BBC.

With a nose for news at the local, national and international level, Jonathan is thrilled to be helping his clients with all their communication needs.

Matthew Beaton

(646) 513-2692


Matthew R. Beaton, Vice President, is a public relations professional and former financial journalist with experience on both sides of the news industry.

During his time as an award-winning reporter, Beaton covered the financial services industry – including the post-financial crisis economy, the rise of passive management, the Bill Gross saga, and the fight over the Department of Labor's fiduciary rule. He has written for The Financial Times and The Hill, among other outlets.

Beaton has an extensive public relations skill set. He has raised clients' profiles through media outreach and protected reputations against bad publicity in times of crisis. He also has expertise in article development and placement, award and survey submissions, social media management, and strategic communications planning.